CONSULTING, SEMINARS, LECTURES

Writing a Strategic Marketing Plan
The Marketing to Win booklet provides a description and an example
of how to write a strategic marketing plan.

Consulting in:

Business Planning
Marketing Strategy
Financial Forecasting
Marketing on the Internet and e-commerce
Marketing Information Systems
Survey Research and Opinion Polls
Focus Groups
Customer and Employee Satisfaction Surveys
Expert Witness in Marketing
Economic Impact Studies

Seminars in:

Strategic Marketing Planning
Developing a Brand Plan

Lecture on:

How to Profit from a Rapidly Changing World:
Marketing and Consumption in the New Millennium

(Variations of lecture presented in various U.S. cities, Singapore,
and with simultaneous translation: Tokyo, Japan and Madrid, Spain)

Selected Clients

Alamo Rent A Car
McGraw-Hill
Campbell Soup
IBM
Sensormatic
Blue Cross/Blue Shield of Florida
CRC Press
1st United Bank
Mitel Telecommunications
Imaging Dynamics
Mystique of the Palm Beaches
Tire Kingdom
Tech-Find
Fine Printing Impressions
Soft-Dev
Yellow Book of Florida Directories
Supersonic Services
Carnival Cruise Lines
General Electric

Learn more about
DR. ERIC H. SHAW
Chair and Professor of Marketing
Florida Atlantic University

ericshaw@bellsouth.net
130 Mohigan Circle, Boca Raton, FL 33487
Phone: (561) 995-5151, Fax: (561) 995-8577