CONSULTING

Business Planning
Marketing Strategy
Financial Forecasting
Marketing Information Systems
Survey Research and Opinion Polls
e-Commerce & Internet Marketing
Economic Impact Studies
Focus Groups

EXPERT WITNESS: (for Plaintiffs & Defendants)

Business Valuation
Consumer Fraud
Deceptive Advertising
Deceptive Trade Practices
Economic Impact
Intellectual Property

SEMINARS & WORKSHOPS:

Strategic Marketing Planning
Developing a Brand Plan

WRITING A STRATEGIC MARKETING PLAN?

The Marketing to Win booklet provides a description
and an example of how to write a strategic marketing plan.

SELECTED CONSULTING CLIENTS:

Alamo Rent-A-Car
Blue Cross/Blue Shield of Florida
Campbell Soup
CRC Press
Carnival Cruise Lines
Fine Printing Impressions
First United Bank
General Electric
IBM
Imaging Dynamics
McGraw-Hill
Mitel Telecommunications
Mystique of the Palm Beaches
Sensormatic
Soft-Dev, Inc.
Supersonic Services
Tech-Find, Inc.
Tire Kingdom
Yellow Book of Florida Directories

SELECTED LEGAL CLIENTS:

Astigarraga Davis LLP
Kozyak, Tropin & Throckmorton LLP
Holland & Knight LLP

Learn more about
DR. ERIC H. SHAW
Chair and Professor of Marketing
Florida Atlantic University

ericshaw@bellsouth.net
500 South Ocean Blvd., #2105, Boca Raton, FL 33432
Phone: (561) 338-5151